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Alcatel OneTouch

I led the art direction for an International campaign for Alcatel's new smart phone : The Idol3.
Alcatel is in search of a fresh brand identity for their new smartphones, and they need a impactful 360° campaign able to please worldwide 18-25 year olds.

We created a TV spot as a music video integrating all the main assets of the phone, playing with rythm variation, bright modern colors and dynamic lines. The phone is reversible and we decided to suggest reversibility in all the scenes. We then deployed the spot on all media types : Press, Social Media, POS, Outdoor, Digital and PR.
On going international campaign.

Check out my copywriter's portfolio :
Marie Breton

We shot the TV commercial in Los Angeles with the following production companies : Nightcall and Excuse my French.

We made the brand omnipresent during the consumer's journey through a 360° roll out