BFGoodrich is a Michelin brand of off-road tyres. The consumers are passionate about tyres and dirt! So we created these websites with this in mind.
Working in a "Agile" method, from the very begining, UI, UX, dev and the client worked together over 4 different countries. This envolved a lot of travel but the experience and methodology it brought was really interesting. Visual designers created responsive components that could be fitted in any order depending on the countries (this concerns over 200 websites). Essentially we weren't creating websites, we were creating a guidebook and toolkit for each country to build the website they needed depending on their different needs. This involved icon creation, component design, handwritten typography creation, animation, ... respecting but modernising their famous and settled brand guidelines.