Passionate about wood craft and authentic industrial style designs, PWC is a home made brand specialised in the design and creation of pallet wood tables.
This was the oppotunity to create a brand identity from scratch. Because all the furniture is hand made, I wanted to keep that feeling by doing hand drawn illustrations and logo. In the photography I played with graphical lines and contrasts as well as macro shots to show the texture of the wood. I have been in charge of social media communication, especially on Instagram.