With over 17 years in the design industry, I now work independently as a freelance design director, helping brands shape meaningful digital experiences that connect product, story, and identity. My approach blends branding and design thinking, ensuring that every digital touchpoint feels intentional, human, and distinctive.

From fintech and automotive to luxury, retail, and emerging tech, I’ve led conceptual and delivery projects that bring clarity and craft to complex problems for brands like Apple, Chanel, Santander, Heathrow, Carrefour, Michelin, and Pizza Express.

Formerly Design Director at House 337 and Creative Director at Sapient, I built and mentored teams around high standards, smart thinking, and a love for detail.

Great design starts with an even better story though, so let's hear yours!

I have over 15 years of experience leading digital design, branding and illustration in France and the UK. By working in traditional Advertising agencies as well as playing with new technologies in Creative agencies, I've had the chance to get familiar with a wide range of communications available to a professional creative. I follow a human-centric design approach and believe in creating a strong visual language, all of which increases the value of both the brand and the product.
I take pride in my work and everything I create is executed with precision and love. Great design starts with an even better story though, so let's hear yours!

I have over 15 years of experience leading digital design, branding and illustration in France and the UK. By working in traditional Advertising agencies as well as playing with new technologies in Creative agencies, I've had the chance to get familiar with a wide range of communications available to a professional creative. I follow a human-centric design approach and believe in creating a strong visual language, all of which increases the value of both the brand and the product.
I take pride in my work and everything I create is executed with precision and love. Great design starts with an even better story though, so let's hear yours!