Alcatel is in search of a fresh brand identity for their new smartphone, and they need an impactful 360° campaign able to please 18-25 year olds worldwide. We created a TV spot as a music video integrating all the main assets of the phone, playing with rythm variation, bright modern colors and dynamic movements. The phone is reversible and we decided to suggest reversibility in all the scenes. We then deployed the spot on all media types : Press, Social Media, POS, Outdoor, Digital and PR. 

The international TV commercial was shot in Los Angeles with the following production companies: Nightcall and Excuse my french.

Alcatel is in search of a fresh brand identity for their new smartphone, and they need an impactful 360° campaign able to please 18-25 year olds worldwide. We created a TV spot as a music video integrating all the main assets of the phone, playing with rythm variation, bright modern colors and dynamic movements. The phone is reversible and we decided to suggest reversibility in all the scenes. We then deployed the spot on all media types: Press, Social Media, POS, Outdoor, Digital and PR. 

The international TV commercial was shot in Los Angeles with the following production companies: Nightcall and Excuse my French.