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Rhubarb is an AI-powered, globally connected community of home food growers who are all committed to making a positive change for themselves, their communities, and the planet.
Creating a visual identity for this start-up was refreshing as everything needed to be created. I crafted the personality of the brand through hand-drawn illustrations, fresh colour schemes, and characterful fonts, to appeal to a wide audience.
Rhubarb is an AI-powered, globally connected community of home food growers who are all committed to making a positive change for themselves, their communities, and the planet.
Creating a visual identity for this start-up was refreshing as everything needed to be created. I crafted the personality of the brand through hand-drawn illustrations, fresh colour schemes, and characterful fonts, to appeal to a wide audience.
Client
Client
Rhubarb labs
Role
Role
Design Director and illustrator
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Adele Leyris Ltd. © 2026
Adele Leyris Ltd. © 2022
Adele Leyris Ltd. © 2022