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Transforming a brand built on negative debt into one designed around financial freedom.

Lowell had a noble ambition: to help people become free from problem debt. But in a category dogged with negative perceptions, Lowell were struggling to build the kind of trust they deserved.
We needed to set Lowell apart with a platform for them to connect with customers in a new and meaningful way. In just 12 weeks, we transformed Lowell’s entire customer experience. We created a digital brand system that enabled us to scale quickly and efficiently, delivering a frictionless experience across every touchpoint – from physical to digital. 

Role

Design Director

Links

Lowell.co.uk
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