Piaget is a prestigious reference in French horlogery and jewellery. But the brand is struggling to attract young buyers.  This is where our challenge was. 

I led the art direction for the photoshoot. Playing with the deep blue that is the brand’s identity, we created a mondain party atmosphere. The idea was to break the usual clean luxury imagery by introducing flairs and blurs suggesting spontaneity and movement. The viewer should feel that he is part of that party. The main characters are wearing Piaget and they are the centre of attention.

Piaget is a prestigious reference in French horlogery and jewellery. But the brand is struggling to attract young buyers.  This is where our challenge was. 

I led the art direction for the photoshoot. Playing with the deep blue that is the brand’s identity, we created a mondain party atmosphere. The idea was to break the usual clean luxury imagery by introducing flairs and blurs suggesting spontaneity and movement. The viewer should feel that he/she is part of that party. The main characters are wearing Piaget and they are the centre of attention.

Piaget is a prestigious reference in French horlogery and jewellery. But the brand is struggling to attract young buyers.  This is where our challenge was. 

I led the art direction for the photoshoot. Playing with the deep blue that is the brand’s identity, we created a mondain party atmosphere. The idea was to break the usual clean luxury imagery by introducing flairs and blurs suggesting spontaneity and movement. The viewer should feel that he is part of that party. The main characters are wearing Piaget and are visibly the center of attention.