2 0 2 1

PizzaExpress engaged us as their Experience and Innovation partners to design a pioneering new standard of casual dining: The next generation dining app that rewards you for coming together, making it easy to turn good times into great times.

One of the main challenges was designing a system that simplifies the loyalty mechanics - earning, claiming, leveling up - to encourage user adoption and drive repeat engagement. In addition to that, PizzaExpress had the ambition to shift its identity to a more confident and vibrant visual language. Our role was to translate it into a digital world, keeping its essence but using the branding purposefully to have the best user experience.

PizzaExpress

Design Director

Links

Download App