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This app is a new player for Reality TV on demand.  The haters love to tell you how rubbish reality TV is…vacuous, superficial, without any redeeming features. With two fingers to this negativity, Hayu says no to the haters: watching reality TV is something to be celebrated not something to be ashamed of. Because when it comes to the haters, there is only one response: I don’t care I love it!

The brand’s proud attitude of ‘I Don’t Care, I Love It’, and its standout branding, had a real impact on students across the country.

Universal Studios

Role

Art Director