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PizzaExpress Loyalty App

PizzaExpress Loyalty App

PizzaExpress Loyalty App

PizzaExpress engaged us as their Experience and Innovation partners to design a pioneering new standard of casual dining: The next generation dining app that rewards you for coming together, making it easy to turn good times into great times.

One of the main challenges was designing a system that simplifies the loyalty mechanics - earning, claiming, leveling up - to encourage user adoption and drive repeat engagement. In addition to that, PizzaExpress had the ambition to shift its identity to a more confident and vibrant visual language. Our role was to translate it into a digital world, keeping its essence but using the branding purposefully to have the best user experience.

Client

Client

PizzaExpress

Role

Role

Design Director

Links

Pizza Express
PizzaExpress@2x-1
Pizza Express
colours@2x
PizzaExpress
unnamed
mockup_phone_in-situ_v1
Pizza Express
Intro
App_Celebration_screen_v03

Bringing to life

an elaborate

loyalty program

Bringing to life

an elaborate

loyalty program.

Bringing to life

an elaborate

loyalty program.

Bringing to life an elaborate loyalty program.

Bringing to life an elaborate loyalty program.

Pizza Express
levelup
PizzaExpress___@2x
Pizza Express

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Adele Leyris Ltd.  ©   2022

Adele Leyris Ltd.  ©   2022

Adele Leyris Ltd.  ©   2022