MoneySuperMarket design system

MoneySuperMarket design system

MoneySuperMarket had a strong brand positioning centered around "Money Calm" in response to the growing anxiety around money management for a lot of customers. Our role was to translate this brand purpose into what it means for their digital experiences.

We created a design system to drive product innovation at scale. Working in collaboration with the MSM design teams, we created a visual, verbal and experience system that’s enabled them to embed the brand consistently across the customer journey and deliver 'Money Calm' experiences at speed and scale. 

MoneySuperMarket had a strong brand positioning centered around "Money Calm" in response to the growing anxiety around money management for a lot of customers. Our role was to translate this brand purpose into what it means for their digital experiences.

We created a design system to drive product innovation at scale. Working in collaboration with the MSM design teams, we created a visual, verbal and experience system that’s enabled them to embed the brand consistently across the customer journey and deliver 'Money Calm' experiences at speed and scale.