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MoneySuperMarket design system

MoneySuperMarket design system

MoneySuperMarket had a strong brand positioning centered around "Money Calm" in response to the growing anxiety around money management for a lot of customers. Our role was to translate this brand purpose into what it means for their digital experiences.

We created a design system to drive product innovation at scale. Working in collaboration with the MSM design teams, we created a visual, verbal and experience system that’s enabled them to embed the brand consistently across the customer journey and deliver 'Money Calm' experiences at speed and scale. 

MoneySuperMarket had a strong brand positioning centered around "Money Calm" in response to the growing anxiety around money management for a lot of customers. Our role was to translate this brand purpose into what it means for their digital experiences.

We created a design system to drive product innovation at scale. Working in collaboration with the MSM design teams, we created a visual, verbal and experience system that’s enabled them to embed the brand consistently across the customer journey and deliver 'Money Calm' experiences at speed and scale. 

Client

Client

MoneySuperMarket

Role

Role

Design Director

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Adele Leyris Ltd.  ©   2022

Adele Leyris Ltd.  ©   2022

Adele Leyris Ltd.  ©   2022