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Michelin global websites redesign

Michelin global websites redesign

In order to cover all 200 Michelin websites worldwide, we created an ultra flexible design system. This involved thinking about arabic languages that read right to left, but also making sure that all components work in a variety of positions in the page depending on the different needs and marketing strategies of each country.  Following a mobile first design approach, we essentially created a flexible toolkit to fit the needs of each country. This involved the creation of icons, responsive components, typography hierarchy, interactions, ... respecting but modernising their famous and settled brand guidelines.

Client

Client

Michelin

Role

Role

Senior designer

Links

Michelin
michelin_02
Michelin
Michelin
Michelin
Michelin
Michelin
Michelin
Michelin

Creating a flexible

design system

Creating a flexible

design system

Creating a flexible

design system

Creating a flexible design system

Creating a flexible design system

Michelin
Michelin
Michelin
Michelin
Michelin

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Adele Leyris Ltd.  ©   2019

Adele Leyris Ltd.  ©   2019

Adele Leyris Ltd.  ©   2019